TARGET AUDIENCE

NME Readership:
MALE 69%
FEMALE 31%
AVERAGE AGE 24
WORKING FULL TIME 52%
WORKING PART TIME 7%
STILL STUDYING 29%
ABC1 65%
CIRCULATION: 40,948
READERSHIP: 369,000
ABCe UNIQUE USERS: 4,454,983


"NME READERS AGREE THAT:
They spend a lot of money on
clothes – 45%
Its important to be well informed
about things – 92%
Its worth paying for extra quality
goods – 71%
They like to try new drinks – 75%
Its important to them to look well
dressed – 71%"

This shows that the target audience is for younger adults and the majority of readers are males. Therefore the genre appeals more to males so they would be more likely to read this magazine. This information was found on the IPC website under media packs. (http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf)

A typical reader for this genre of music magazine is more likely to be male, be under 45 and working or studying full time. They would be people who go to gigs, use the latest technology and like to go out. They might be in to slightly alternative trends and spend time on their appearance and identity. They would be individualists who want to show the world how they are different.